The Graphic Design Process

As a freelance graphic designer - I always get asked asked the question...what is your graphic design process when working on design projects?...Every graphic designer, and design agency will have a different approach when it comes to working on graphic design projects, but I thought It would be useful to share my process, and give people an insight of how I typically work on various branding, and graphic design projects on a day to day basis.

The Graphic Design Brief

The first step for every graphic design project, is to discuss the design brief. If you don't have one written up, don't worry, as we can have a chat and put one together. I'm also going to write a blog post on this subject over the coming weeks, so keep your eyes peeled for this...

Design & Brand Research

The second stage, after we have discussed the project deliverables/brief, is the research phase. This is a very important part of the graphic design process, as this will define the direction of the branding process. This generally comprises of researching into main competitors, target audience/market and also putting together visuals and mood boards for inspiration.

Design Concepts

Once the design direction has been established, the design concept stage can begin. This is when the fun begins, and ideas start to come to life. I generally start this process the good old fashioned way, by sketching out any ideas on paper. Once I have a few concepts together, I then start to put the digital designs together. I normally design around three different concepts to begin with, I also include both black and white and colour variations. This sometimes helps to bring the designs to life, and gives a good idea of how the brand identity will look and feel.

Design Development And Revisions

The next stage is to refine, and develop any design concepts. This is also when any context/format is considered, if the identity design is for digital and print, this is when any mockups, prototyping and printed proofs will take place.

File Handover

Signed and delivered. Once the final designs, and the graphic design project has been completed and signed off, the final artwork, and files will be sent over and delivered in all relevant print and web formats.

That's it simple. You’re now ready to launch your new shiny brand. I hope you enjoyed the read, and found the insight into my graphic design process useful. If you have any questions, or you currently have a graphic design or branding project you would like to discuss - then please feel free to get in touch below:

Dave Jones Design is an award winning freelance graphic designer based in the UK. I have over 10 years of experience of working with national and international brands of all shapes and sizes. If you want any further information, or if you’re looking for an expert freelance graphic designer to help with your next graphic design project - then feel free to check out my website below!